Digital Marketing Institute & Training Center Provides Google Analytics and Google Tag Manager which are powerful tools for tracking website traffic, user behavior, and conversion rates. Here are some topics that may be covered in Google Analytics and Google Tag Manager training:
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Setting up Google Analytics: This involves creating an account, setting up tracking codes, and configuring views and filters.
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Understanding Google Analytics reports: This involves learning how to navigate the various reports and metrics available in Google Analytics, and how to use this data to make informed decisions about website performance.
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Advanced Google Analytics features: This includes advanced features like custom dimensions, custom metrics, event tracking, and enhanced e-commerce tracking.
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Introduction to Google Tag Manager: This involves learning how to set up a Google Tag Manager account, and how to create and manage tags and triggers.
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Advanced Google Tag Manager features: This includes advanced features like data layer variables, custom HTML tags, and tag sequencing.
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Troubleshooting and debugging: This involves learning how to troubleshoot common issues with Google Analytics and Google Tag Manager implementations, and how to debug tracking issues.
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Integrating with other tools: This includes learning how to integrate Google Analytics and Google Tag Manager with other tools, such as AdWords, Search Console, and Data Studio.
To become proficient in Google Analytics and Google Tag Manager, it's important to practice using these tools regularly and to stay up-to-date with the latest features and best practices. There are many online courses, tutorials, and resources available to help you learn these skills, including the Google Analytics Academy and the Google Tag Manager Fundamentals course.