digital marketing

Free SEO Tools

Digital Marketing Institute & Training Center Calgary provides SEO training courses online and onsite. Our SEO training course is dynamic, practical and student able to practice the projects. We provide live projects to practice SEO services.Learning SEO (Search Engine Optimization) is crucial in today's digital landscape for several reasons. Firstly, SEO helps improve the visibility and organic ranking of websites on search engine results pages, leading to increased web traffic and potential customers. By understanding SEO principles and techniques, you can optimize website content, structure, and technical aspects to align with search engine algorithms, ensuring that your website appears prominently in relevant search queries. Secondly, SEO allows businesses to reach their target audience effectively and efficiently. By targeting specific keywords and optimizing content accordingly, you can attract users who are actively searching for products, services, or information related to your industry. This targeted approach increases the likelihood of conversion and generates high-quality leads. Additionally, learning SEO enables you to stay ahead of the competition by adapting to search engine algorithm updates and industry trends. As search engines continually evolve, understanding SEO empowers you to optimize your website effectively and maintain a competitive edge. Overall, mastering SEO is essential for enhancing online visibility, driving organic traffic, and achieving business objectives in the digital realm.

You can learn so many SEO tools. Some are free SEO tools and some are paid. Here are some free SEO tools that you can use:

1. Google Analytics - Track website traffic and user behavior.
2. Google Search Console - Monitor website performance in Google search results and optimize website visibility.
3. Google Keyword Planner - Find relevant keywords and estimate search volumes.
4. Google Trends - Analyze search trends for specific topics or keywords.
5. SEMrush - Perform keyword research, track website rankings, and analyze backlinks.
6. Ahrefs Backlink Checker - Analyze website backlinks.
7. MozBar - Analyze on-page elements and get link metrics while browsing.
8. Yoast SEO - A WordPress plugin for on-page SEO optimization.
9. Screaming Frog SEO Spider - Crawl website and analyze technical SEO issues.
10. GTmetrix - Analyze website speed and performance.
11. Ubersuggest - Perform keyword research and analyze website traffic.
12. SERPsim - Preview how your website might appear in search results.
13. Answer the Public - Generate questions and phrases related to a keyword.
14. Canva - Create high-quality images and graphics for social media sharing.
15. Seobility - Analyze website technical issues and perform on-page SEO optimization.

These are just a few examples of the many free SEO tools available.

In the field of Digital Marketing, one of the most prevalent terms is SEO or Search Engine Optimization. SEO involves the practice of increasing both the quality and quantity of website traffic to have higher search engine rankings. In short, it enables websites to be more visible to the target audience. Thus, more traffic and opportunities to turn leads into conversions. SEO is truly a cost-effective way to both understand and reach and is essential to online business success. At Digital Marketing Institute & Training Center, we could help you bring out the SEO specialist within you with our SEO Training Course.

This SEO Training Course will cover both Basic and Advanced SEO, Local SEO, On Page and Off Page SEO and more SEO fundamentals and practices. This training course is not only limited to SEO concepts, but also delivers topics on Keyword Research, Website Audit, Google AdWords and Google Analytics. Regardless of having little knowledge on this field, as long as you want to become proficient, you have nothing to worry about. Our experts will surely provide you the learnings you need. Truly, this SEO training course covers key elements in order to create an effective marketing strategy.

Calgary Digital Marketing Training provides both Online and On-Site Training in Canada. If you are a local or a resident in Calgary and its neighboring cities and towns, you are more than welcome to attend our On-Site Classroom Training. And if you prefer to have a great learning experience at the comfort of your home, you are encouraged to participate in our Online Virtual Training via Zoom, Google Meet, D2L and TeamViewer platforms!

What to Expect from us:

• Learn about the process of Search Engine Optimization from beginning to finish
• Know the way in which Google determines the order in which websites are ranked.
• Learn how to optimize your site to make it improve its performance in Search Engines
• Find out ways to make your site higher in Search Engine results
• Learn how to increase organic traffic’s surfing time and reduce bounce rates and the importance of this for SEO 2022
•  Discover how to improve your local business’s website to maximize SEO value
• Place a local business’s website in the very first position on Google
• Find out how to determine the most profitable local keywords for companies.
• Learn to use both short- and long-tail keywords
• Learn to distinguish between bad and good backlinks.
• Learn step-by-step how for baby-proofing (Google-proof) your site
• Learn about the SEO concept and advantages of Accelerated Mobile Page
• Learn to decode Google Search Console & Google Analytics to determine SEO metrics
• Find out about industry techniques and tricks for Black hat methods to stay clear of
• Master SEO Tools for Auditing
• Learn how to plug-ins into WordPress to learn about WordPress SEO 2022.
• Be ahead of your competition with SEO for video
• Find out how you can get visitors for free to your site by using Local SEO
• Recommendations and tips to optimize E-commerce SEO
• Learn how to conduct keyword research effectively
• Find out the ways that beating Google SEO and Local SEO will help you grow your business.