Digital Marketing Institute & Training Center offers Fast Track, Online Digital Marketing Training in Laval Quebec. We are registered with the Government of Alberta under the Registrar of Corporations.

Digital marketing and social media marketing career training provide individuals with the essential skills and expertise to excel in the ever-expanding field of online marketing. This comprehensive program covers a wide range of digital marketing disciplines, including social media strategy, content creation, community management, paid advertising, email marketing, web analytics, and more. Participants gain hands-on experience by developing and implementing effective social media marketing campaigns, creating engaging content, analyzing data, and leveraging social media platforms to drive business results. With the increasing reliance on digital marketing and social media in today's business landscape, this training equips individuals for rewarding careers as social media managers, digital marketing specialists, content strategists, or marketing consultants. By leveraging their expertise in digital marketing and social media, professionals can drive brand awareness, engage target audiences, and contribute to the success of businesses across various industries.

Fast Track Online Digital Marketing Training includes the following contents:

Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Digital marketing channels and their importance
• Advantages and disadvantages of digital marketing

Module 2: Website Design and Development

• Importance of website design in digital marketing
• Creating a website that aligns with your business goals
• Design elements to consider for a successful website
• Tips for optimizing website user experience

Module 3: Search Engine Optimization (SEO)

• Understanding search engine ranking algorithms
• On-page optimization techniques
• Off-page optimization techniques
• Keyword research and analysis
• Local SEO

Module 4: Pay Per Click Advertising (PPC)

• Introduction to PPC advertising
• Setting up a Google AdWords account
• Creating effective PPC campaigns
• Measuring and optimizing PPC performance

Module 5: Social Media Marketing

• Importance of social media in digital marketing
• Developing a social media strategy
• Creating engaging content for social media
• Advertising on social media platforms

Module 6: Email Marketing

• Introduction to email marketing
• Building an email list
• Creating effective email campaigns
• Measuring and optimizing email performance

Module 7: Content Marketing

• Introduction to content marketing
• Developing a content marketing strategy
• Creating compelling content
• Measuring and optimizing content performance

Module 8: Analytics and Metrics for Digital Marketing

• Introduction to digital marketing analytics
• Tools for tracking and analyzing digital marketing performance
• Metrics to track for each digital marketing channel
• Interpreting and acting on data

Module 9: Marketing Automation

• Introduction to marketing automation
• Tools for implementing marketing automation
• Best practices for marketing automation

Module 10: Online Reputation Management

• Importance of online reputation management
• Strategies for managing online reputation
• Tools for monitoring online reputation

Module 11: Conversion Rate Optimization

• Introduction to conversion rate optimization (CRO)
• Techniques for improving website conversion rates
• Testing and optimizing website elements for higher conversion rates

Module 12: Creating Digital Marketing Strategies

• Creating a digital marketing plan
• Identifying target audience and personas
• Developing a messaging strategy
• Aligning digital marketing channels with business goals