digital marketing

Search Engine Optimization or SEO is always considered to be an integral part of any website or organization. SEO involves the practice of increasing the quantity as well as the quality of traffic or visitors to the website. Not only that, but it also includes understanding the ranking factors to develop and implement search marketing strategies. At Calgary Digital Marketing Training, we certainly believe that SEO is one of the most challenging and rewarding disciplines in the industry. Therefore, if you are up for the challenge, you will surely have a fun time in our Basic and Advanced SEO Training.

What to expect?

These three to eight (3-8) weeks of comprehensive Basic and Advanced SEO Training will teach you how to optimize the website content to have the highest search engine ranking. It also includes practical lessons on basic as well as advanced SEO for you to constantly improve. Subsequently, your content creation skills would also be put into good use. This training is not only limited to SEO concepts but also delivers topics on Keyword Research, Website Audit and Documentation, Google AdWords, and Google Analytics. Regardless of having little knowledge in this field, you have nothing to worry about. Our experts will surely provide you with the learnings you need. Truly, this SEO training course covers key elements to create an effective marketing strategy.

Calgary Digital Marketing Institute & Training Center provides both Online and On-Site Training in Canada. If you are a local or a resident in Calgary and its neighboring cities and towns, you are more than welcome to attend our On-Site Classroom Training. And if you prefer to have a great learning experience at the comfort of your home, you are encouraged to participate in our Online Virtual Training via Zoom, Google Meet, D2L, and TeamViewer platforms!

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). Here are some of the key topics that could be covered in an SEO training course:

1. Introduction to SEO

• Understanding the basics of search engine optimization
• Understanding the importance of SEO in digital marketing
• Understanding the role of search engines in the buyer's journey

1. Keyword Research

• Understanding the importance of keyword research in SEO
• Conducting keyword research using different tools
• Understanding keyword metrics and analysis
• Creating a keyword strategy and mapping keywords to website pages

1. On-page Optimization

• Understanding on-page optimization factors
• Conducting an on-page SEO audit
• Optimizing website content, title tags, meta descriptions, and headers
• Optimizing images and videos
• Structuring URLs and site navigation

1. Off-page Optimization

• Understanding off-page optimization factors
• Building high-quality backlinks
• Creating and optimizing social media profiles
• Understanding the role of online directories and listings

1. Technical SEO

• Understanding the importance of technical SEO
• Conducting a technical SEO audit
• Improving website speed and performance
• Creating and submitting a sitemap
• Implementing schema markup and structured data

1. Local SEO

• Understanding local SEO and its importance for local businesses
• Creating and optimizing Google My Business listings
• Building citations and local backlinks
• Understanding the impact of online reviews on local SEO

1. Analytics and Reporting

• Setting up and using Google Analytics
• Understanding key metrics and KPIs in SEO
• Analyzing website traffic and performance
• Creating SEO reports and tracking progress

In summary, SEO is a complex and ever-changing field that requires ongoing learning and adaptation. By understanding the key principles and best practices of SEO, website owners and digital marketers can improve their website's visibility and ranking in search engine results pages, attract more organic traffic, and achieve their business goals.